Turn attention into a clear next step.

Begin with the questions a visitor needs answered and the actions the business can support. Page structure should follow that decision path rather than a fashionable layout. Name the pages, reusable templates and important states in the scope.

Decide who researches, writes, approves and maintains the copy. Photography, illustration, translation and content migration are separate responsibilities. Real content should enter the design early because headline length and evidence shape the page.

Mobile design is more than shrinking a desktop. Navigation, reading order, controls, tables and media need deliberate treatment at narrow widths. Agree which browsers and devices will be checked and who resolves issues during development.

Readable contrast, visible focus, semantic headings, useful link text and keyboard operation improve the experience for many visitors. Accessibility expectations should be included in the brief and checked again in the implemented website.

A conversion is the next useful action: an email, call, booking, purchase or visit. Choose the action the business can respond to reliably, explain what happens next and avoid collecting information that is not needed.

Confirm who owns the domain, hosting, design source, code, analytics and third-party accounts. The handover should name credentials, licences, documentation, backups and the route for future changes.

• List every page, template and integration.
• Separate design, development, hosting and maintenance.
• Define browser, mobile and accessibility checks.
• Keep domain and hosting access under business control.